Real-Time Bidding (RTB)
In our society, nowadays, it would really be challenging to live without our smartphones, tablets or computers. If you are curious about privacy issues or how your personal information may be handled when using those devices, you may want to read this article from the Electronic Frontier Foundation.
My iPad Safari is giving me this summary:
"RTB is a process used to select targeted online ads, exposes personal information to thousands of companies daily. This data, called 'bidstream data', is easily linked to real people and can be exploited by data brokers for invasive purposes like tracking union organizers and compiling sensitive demographic information. To protect yourself, disable your mobile advertising ID, audit app permissions, and install Privacy Badger, a browser extension that blocks online trackers".
And if that read left you really concerned, you might be interested in what Janet Vertesi does to keep all that privacy-siphoning at bay. She offers suggestions galore for tightening your privacy when online and using your phone or even when shopping.
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